Wine and beer are the most popular alcoholic beverages among Millennials. Among youthful drinkers, chasing a new label has become a sport.
Here are five reasons that prove millennials are changing the alcohol industry.
#1 Most admit to buying an alcoholic beverage due to its pretty packaging.
58% of fruit beer drinkers in Singapore have purchased a drink due to its packaging. It is crucial for product packaging to appear well in photos in this day and age of Instagrammability. The design of cans and bottles is just as important as what's inside.
#2 Boxed Wine is just as good as the bottled variety for most.
Millennials are more receptive to economic solutions than ever before. Almost half of them feel that boxed wine is as excellent as bottled wine. Millennials choose higher quality boxed brands that promote themselves on cost and eco-friendliness.
#3 2 out of 5 millennials agree that canned alcoholic beverages are as good as bottled drinks.
Sales of canned wine and beer jumped more than a hundred per cent from 2015 to 2016. Tin cans account for less than 1% of the Millennial-favourite alcoholic beverages' market. Millennials have grown up in a world where publically consuming wine, porter or stout beer in Singapore and worldwide is acceptable.
#4 Most prefer to drink at home more nowadays.
Seven out of ten millennials prefer to drink at home than in a bar or club. The pandemic had a significant effect on their regular night of socialising. Now, most have a pack of stout beer in their Singapore homes they can grab at any time.
#5 More became interested in alcohol delivery.
The pandemic also modified their alcohol shopping habits. Half the amount of millennials has subscriptions to alcohol delivery services, ordering everything from fruit beers to wines in Singapore. Wine and beer sales continue to increase each year.
ARVO aims to deliver the best independent craft and sour beer to Singapore doorsteps. Most Australian beer brands have never before been available in Singapore. ARVO only offers the best for beer fans! Order your favourite beers for your festivities on their website.
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